Preparing for your next Sales Kickoff? Here are some tips from Zoom to make it a success.

Sales Kickoffs are a great way to keep your organization excited and informed. Our partners at Zoom have recently released some great best practices that can greatly enhance your ability to provide a sales kickoff in a hybrid work environment!

Their recent sales kickoff was a hybrid event with over 3000 people attending all over the world, including 11 watch parties and a variety of learning sessions spread over two full days. Here are some best practice tips from their recent experience.

How to Host your Kickoff Using a Virtual Event

Zoom Events makes hosting a virtual sales kickoff simple. It provides all the tools you need to create an informative and engaging experience for all of your employees both in the office and attending remotely. With Zoom Events you can:

• Save money by reducing travel, lodging, and venue costs.

• Support productivity by reducing the time your employees are out of the field.

• Create new opportunities for learning and interaction.

• Receive useful event analytics quickly and easily.

Start with a plan before the event.

• Will your event be hybrid or completely virtual?

• What are the goals for your event?

• How will your attendees interact with each other and with the key speakers?

If you’re live streaming your event, consider:

• A defined theme for the event serves as the foundation for your content, messaging, and activities.

• A pre-event survey to poll your attendees and find out what they hope to gain from the event.

During your kickoff, ensure interaction and real engagement by:

• Using interactive games for fun and friendly competition.

• Setting up a happy hour session for networking.

• Provide new and exciting information regarding the products and services you offer to ensure that your employees walk away with something they didn’t have before.

• Bring real customer stories into the event to give your team insights into your prospects and success.

Obtain key post-event information by:

• Recording your event for internal review at a later date.

• Collect feedback through event analytics to confirm your ROI and improve your event as you move forward.

Similar to any technology solution, the benefits you’ll receive are typically equal to the effort you put in. As you approach hosting your next kickoff, consider using these tips to ensure your event is a success for your entire organization!

If you’re interested in Zoom Events Conference and would like to request a demo, fill out the form below and we’ll be in contact!