Zoom’s Conversation Intelligence: The Game-Changing AI Sales Solution You’ve Never Heard Of

The virtues of a salesperson – honesty, trust, and knowledge – are timeless. However, with changing customer expectations, new ways to connect, and new products arriving daily, marketers are looking for every opportunity to improve their skills and create a better shopping experience. But they need feedback to know exactly how to improve. With sales leaders using only 14% of their time coaching, it begs the question: how can managers help create more development opportunities? 

Zoom IQ for Sales, Zoom’s conversation intelligence solution built for the Zoom platform, is here to help. Using the data from sales conversations, their AI solutions provide critical insights that sales managers can use to improve their teams, improve their customer experience, and make other intelligent decisions in the future. In the changing world of marketing, with the advent of new technologies and forms of communication, customer expectations have changed. According to a report from Gartner and the McKinsey Global Institute, today’s business-to-business (B2B) customers have little time to interact with salespeople, spending only about 17% of their time meeting with salespeople. That time drops to only 5 or 6% when you’re checking multiple salespeople; this means salespeople need to make their time with customers count. B2B buyers are also changing how they interact with salespeople, as two out of three buyers prefer face-to-face interactions or online service.

Empower your team with conversational intelligence 

In response to these large-scale changes, 88% of chief marketing officers (CSOs) have already invested or are considering investing in analytics tools and intelligent technologies. And while there are many different AI marketing solutions, only one type provides insights from the most critical source: your conversations with customers. 

Conversational intelligence is a technology that uses AI and machine learning to analyze customer conversations to find critical insights such as trending topics, customer engagement trends, and more. The game-changing benefits that conversational intelligence provides include the following: 

AI-Based Learning: Identify areas of improvement for reps and pain points throughout the sales process 

Better Sales Practices: Develop a sales playbook by identifying winning messages, common objections, etc. 

Improved productivity: Streamline your team’s workday by eliminating time-consuming tasks like note-taking or CRM updates. 

Forecasting: Use conversational insights to improve your other forecasting assets, including engagement levels, impact, different trends, and more. 

Data-driven onboarding: Encourage customers and sales teams to improve employee training and access data on how information and training are received. 

Intelligent conversation on the platform you know and love 

With millions of sales conversations happening daily on Zoom, we want you to have features that help you reach your potential. Here are some great features you can enjoy with Zoom IQ for sale: 

Case analysis: Get feedback data from pacing and delivery on sales calls, as well as customer engagement metrics 

Automatically generated summaries: quickly analyze calls with AI-generated overviews that summarize essential points in short sentences. 

Next step: Introduce other measures discussed in the discussion to improve the deal and keep the customer engaged

If your organization is interested in a Zoom solution, please fill out the form below and we’ll be in contact!