Extreme Networks Kicks Off Ninth Consecutive Super Bowl As Official NFL WiFi Analytics Provider

One of our key partners, Extreme Networks announced it is once again the Official Wi-Fi Analytics Provider of this year’s Super Bowl LVI at SoFi Stadium in Inglewood, California. This marks Extreme’s ninth consecutive Super Bowl as an official provider of Wi-Fi analytics. ExtremeAnalytics™ is deployed at 29 of 30 NFL stadiums and enables the NFL to drive better decisions around both business and venue operations.

SoFi is one of nine NFL stadiums using Extreme Venue Analytics 2.0, a custom solution designed for the NFL, which offers richer data sets and insights around app performance and usage, dwell time and location-based services. Operations teams use this data for more efficient venue management such as identifying stadium bottlenecks, potential safety and security issues and visibility into popular concessions and fan gathering areas. Executive and event management teams can use these insights into fan activity to better customize experiences and pinpoint sponsorship opportunities.

Here are some Key Facts provided by Extreme:

• SoFi Stadium plans to host more than 70,000 fans for this year’s Super Bowl. Last year’s Super Bowl in Tampa Bay was the first 100 percent cash-free and mobile-ticketed NFL game. Extreme identified a take rate of 80 percent of fans connected inside the venue, compared to 71 percent at Super Bowl LIV in Miami in 2020 – signifying the increasing reliance on mobile devices throughout the event.
• ExtremeAnalytics 2.0 delivers several new features such as:

1. A simplified and reactive UX that offers real-time customized views and interactive charts of Wi-Fi usage across the venue.
2. Real-time analysis of sports betting activity and apps within the stadium.
3. Open and programmable APIs and SDKs to provide a single view into applications such as biometrics, occupancy management and mobile payments, among others.
4. Prioritization reporting to gain better visibility into app usage and preferences during every stage of an event.
5. Expanded reporting – including a breakdown of device types, RF metrics and user experience insights.
6. Provisioning of role-based accounts including franchise and stadium operator permissions.

• Based on Extreme insights, NFL teams, on average, saw a 22 percent increase in peak throughput of data and a 31 percent increase in transfer speed of data during games this season in comparison to the 2019 season – meaning fans continue to increase their consumption of wireless data while in the stadium and the speed of those connections are dramatically improved.
• ExtremeWireless™ access points are currently deployed at 12 NFL stadiums, including recent Wi-Fi 6 deployments with the Baltimore Ravens, Green Bay Packers, Indianapolis Colts, New England Patriots, Seattle Seahawks and Tennessee Titans. Wi-Fi 6 delivers faster wireless speeds and lower latency than previous generations of Wi-Fi, giving fans the highest quality connection to share their experiences from the stadium, while improving fan-facing technology including apps, mobile payments and ticketing.

If your organization is looking for an Extreme Networks solution and you’re interested in a demo with Vicom and Extreme Networks, please fill out the form below and we’ll be in communication.